Lexi Doig
Lexi Doig
Product design leader

People & pixels

I’m a product design leader, excited about building empowered design teams that think strategically and design meticulously.

Philosophy

  • Design thinking, delightful experience design, and impactful visuals are crucial tools in conquering business challenges.

  • Process is great until it’s not. Sometimes we should learn then build, sometimes we should build then learn. Designers have to see the bigger picture and have to know when to break the rules.

  • Product designers have intuitive and empathetic powers that aren’t wielded by most product development teams.

  • Designers should directly influence product strategy.

  • There’s inherent magic when user needs and business needs align (and I love unleashing that magic on mission-based businesses).

Approach

  • As a leader, I deliver the best outcomes when I’m syncing daily with product partners, engineering leads, business stakeholders, and direct reports.

  • As an individual contributor, I deliver the best outcomes when I’m working in the weeds with engineers.

  • Trained in agile, I aim to keep scope tight and focus on learning as much as possible as soon as possible by putting working software into the hands of the end user.